How One Clinic Boosted Productivity
Without Burning Out
Life Without Fear Chiropractic used SKED alongside ChiroHD to automate operations, reduce overhead, and scale — without sacrificing patient care or lifestyle.
Practitioner
Dr. Mateo Franco, DC
Clinic
Life Without Fear Chiropractic, Lexington, KY
Practice Type
High-profit, impact-driven · 100–250 patients
Solution
SKED + ChiroHD
Mateo Franco, DC
Owner, Founder & CEO — Life Without Fear Chiropractic
The Challenge
Mateo Franco, DC, Owner, Founder, and CEO of Life Without Fear Chiropractic, has a clear vision: grow his solo practice, bring on additional doctors, and open new clinic locations. But he knows making this vision a reality requires more than brute force.
"You don't have to put your head down and spend all this time in the practice and sacrifice your lifestyle. You can build both at the same time, if you're very intentional about where you put your time, energy, and focus. That's why I've taken a step back to look at where technology can solve problems."
The Solution
Dr. Mateo realized adding the SKED patient communication platform to his ChiroHD EHR could help him grow his clinic — without stealing his time.
A Growth Engine
SKED provides tools that help Life Without Fear Chiropractic automate communication so they can attract, retain, and reactivate patients with ease.
"Having a platform where you can stay connected to your patients at all times, without having to think about it 24/7 is vitally important."
Granular Patient Control
SKED gives practitioners the ability to restrict scheduling, cancellations, and virtual check-in on an individual basis. Life Without Fear Chiropractic uses these capabilities to require deposits before booking appointments.
"We don't want people on the schedule who aren't actually going to show up taking spots away from other people."
Superior Reporting
Visual reporting tools make data analysis fast and actionable, so Life Without Fear Chiropractic can make informed decisions without digging through spreadsheets.
"This is where SKED really excels."
Intelligent Automation
Smart replies and canned responses handle routine patient inquiries automatically, eliminating the need for manual back-and-forth throughout the day.
"Even if I had a clinic where 70% of the people coming through to schedule feel like they need to talk to someone on the phone just to get started, if you can automate 30%, that's a huge deal."
The Results
SKED has fundamentally changed how Life Without Fear Chiropractic operates.
Passive Administration
Automated appointment confirmations, reminders, and reschedules now run in the background without any direct involvement from Dr. Mateo.
"You create a trigger so when someone hits your schedule as a new patient, they're going to get a text and an email from us with their new patient intake form, confirming their appointment date and time. Then they get another the day before and three hours before, and there's an option where they text C to confirm."
Significant Time Savings
Automated reminders, intake forms, and patient reactivations have reduced the money Life Without Fear spent on Chiropractic Assistants completing tedious, manual tasks.
"If we're hiring a CA, they're going to have to help with marketing because they're giving us an ROI on that. But if they're sitting there texting all day, they're not going to help us market. If they're on the phone all day, they're not really helping us with marketing."
A Sharper Focus
With manual outreach off his plate, Dr. Mateo redirects his energy toward patient care and business growth.
"We want to focus on the things that really matter, which is a real connection with our patients, real results. We're not wasting time on paperwork and all the other stuff we don't like. That's not the reason we got into this."
Watch Dr. Mateo's Modern Marketing Playbook for Chiropractic Clinics
Hear directly from Dr. Mateo Franco on the strategies behind a high-profit, impact-driven practice.
Watch the Webinar